GA4 Integration

We supports the ability to set a GA4 ID (Measurement ID) for reporting back to your Google Analytics. Additionally, we support adding a GTM Container ID so you can control the data layer in more detail.

You can enable both the GA4 ID (Measurement ID) and the GTM Container ID if you want. Most organizations will only need a GA4 ID (Measurement ID). If you are more advanced and are using this for more than just reporting - facebook or google ad tracking, you will want to use the GTM Container ID option and have complete control.

To use this option, it can be configured under the Google menu section in your account. 

Enter and save your GA4 ID (Measurement ID) to configure the integration. Use the Enabled or Disabled feature to apply the availability of Google Analytics across all your forms.

Enter and save your GTM Container ID (you should use your GA4 ID (Measurement ID) here as well) to configure the integration. Use the Enabled or Disabled feature to apply the availability of GTM Container code across all your forms.

Here are some screenshots from an example form purchase


Collect shows the following payload items:

  1. page_view
  2. add_to_cart
  3. begin_checkout
  4. set_checkout_option

Screenshot 2023-10-25 at 9.27.04 AM.png

Collect shows the following payload items, once payment was made:
  1. purchase
  2. Set_checkout_option - Step 2

Screenshot 2023-10-25 at 9.27.44 AM.png

Screenshot 2023-10-25 at 9.28.01 AM.png

Now drilling down to take a look at "purchase" in the real time results within Analytics, we see the data showing up correctly.

Screenshot 2023-10-25 at 9.28.41 AM.png

Screenshot 2023-10-25 at 9.28.55 AM.png

Screenshot 2023-10-25 at 9.29.04 AM.png

One more check in the browser console, we see the complete data layer push with the $10 

Screenshot 2023-10-25 at 9.30.59 AM.png

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